Rarely are two days alike during the four distinct seasons we have in Minnesota. Everyone speaks fluent weather. We must know our cardinal directions to distinguish the wall cloud in the West from the harmless cumulonimbus in the East. Knowing the temperature in January doesn’t help us dress appropriately unless we also know the wind chill factor. Going green does not mean eating a healthy diet, recycling the beer cans or using the VOC free paint. It also does not mean “we’re in the money!” It means the sky says to hit the basement before that wall cloud crushes the beer cans.
All of this potential for severe weather and change means that our kids start to cry if they see raindrops. Hail is a scary thing to grow up with. The first time a child sees it bouncing off the sidewalk while peering out the window and hears it ” tinking” off the roof like marbles, they think the house is crumbling, or worse, that the sky is falling.
It’s an unpredictable world and with storm sirens wailing in the background, it doesn’t feel safe. The business climate for many painting contractors has been volatile for several years. We rarely see two days alike. We’ve developed new vocabulary unheard of before the storms. Terms like price sensitivity and cash discount.
Here at Signet Painting we understand these concerns of our customer and we have developed a cash discount program to help out. We do this without compromising our integrity as a tax paying employer of insured and trained professional painters. We hope to give more of our customers an opportunity to ‘hit the basement’ with some fresh paint while the storms of the economy blow over. Together, we can all emerge better.
